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Corporate Art and Company Culture

5 November 2012 No Comment

Every company has a culture. If you haven’t developed it by design, then it has evolved by default. Either way, your company culture directly affects the way you and your employees interact with each other and with your clients. Needless to say, that in turn directly affects your company’s bottom line.

Company culture has been described as the collective mental assumptions that guide the actions of the people in an organization by defining the behavior that is expected or appropriate in various situations.

The benefits of having an exceptional company culture are many. To name a few:

Corporate Art-Custom Frame with Fillets, Multiple=

  • attract and retain the best employees
  • nurture strong and lasting customer relationships
  • deliver consistently solid business results

 

For an interesting article on this topic see “How to Create and Measure a High-Performance Culture” by Joseph Fung. As he points out, creating an exceptional culture requires far more than simply declaring you wish to do so. A successful effort involves time and focus, with the essentials ranging from clarity of vision to the learning process.

To Mr. Fung’s list we would add that you will also want to consider the influence of your physical surroundings. Whether you have an established company culture or are in the process of defining or redefining it, there is no escaping that your offices have a distinct impact on how you are perceived, both internally and externally.

San Gimignao, ItalyAs a successful business you have a sense of purpose because you know what you stand for, what you believe in. However, what message do your offices convey? The furniture and fixtures, the colors and textures, the art on the walls, everything about your office makes a clear statement about who you are as a company. It can be a powerful influence on both your clients and your staff. That influence can be positive or negative. A message so neutral that it says nothing falls into the negative category as it tends to imply that the company is in decline, or it has no vision, or it simply doesn’t care.

Clearly, the process for developing an exceptional company culture is complex. Office aesthetics is only one small piece of the puzzle, yet even a small missing piece leaves the picture incomplete. Attention to detail can make all the difference because it will enable you to create an environment that fosters an engaged and thriving work force while inspiring confidence and respect from your clients.

Pathway Through Birch TreesAt what stage of the game should physical surroundings factor in? The short answer is, as soon as you have clarity of vision about who your company is and the culture you want to nurture. A new business will usually have set the stage before the first employee or client walks through the door.

With an established business, enhancements to your physical surroundings can be extremely effective in offering proof that you aren’t all talk. You know where you’re going, you have a plan, and this isn’t something you’re going to tend to “some day”. Rather, you have tangible proof that you have begun, and you are serious, which at first may be most especially important to employees. For the long term however, the evolution of your company culture will define exactly who you are as a company, and who you are not.


Autumn in Central Park

The art on the walls of your lobby, boardroom, executive suites, and other office areas makes a statement, not only to your staff members but to your clients and potential clients.

What is your art saying about your company?

If you aren’t certain, consider a free, on-site art consultation by TurnKey Art Solutions.

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